Monday, March 22, 2010
A Further Note On Caribbean Radio
As most of you are probably aware, we as a world are currently in the midst of an economic downturn, excepting China, to which I believe we as a country now owe our firstborn children, who are ticketed to replace China's second-born children who, to my understanding, have been thrown into rivers. This has led to individuals and businesses cutting back on their expenditure, impacting revenue streams, and leading to further cutbacks. It's a vicious cycle, and almost no aspect of life has been untouched. This would, of course, include advertising budgets, vital dollars that the mass media depends on. And Caribbean radio stations are showing the strain. But they have risen to the occasion by adopting an innovative strategy regarding the gaps in incoming ad flow, one that would never have occurred to me. I would have gone with playing more music than before, replacing the ads that no longer were coming in, or possibly temporarily dropping advertising prices until the demand for them increased. Or maybe have all the DJs shot to decrease costs. Probably that last one. However, none of these fine ideas seem to have been used. Rather, I heard, on February 24th, an advertisement (Distinguishable from the DJs yelling in the midst of songs by the fact that, for the ad, a man yelled while music was being played) for the largest Super Bowl party in the Caribbean. Yes, that Super Bowl. The one that happened on February 7th. This would never have occurred to me, and I would like to congratulate the Caribbean radio stations for thinking so far outside the box on this issue. Now please stop yelling at me.